Two decades ago, the position of Marketing Communications Director in private-independent schools was almost nonexistent, with minimal resources dedicated to their responsibilities. Today, schools increasingly recognize the importance of strategic marketing communications in promoting their values, building relationships with their constituents, and enhancing engagement of donors and friends.

However, these professionals are less likely than their peers to report to the School Head, and sometimes their contributions are underappreciated. As a result, they sometimes earn less than their peers and receive less acknowledgment for their successes.

This webinar will discuss the major challenges Marketing Communication Directors face and will explore strategies for advocating for and elevating the role of marketing communications in your school.