The Major Gift Toolbox: Donor Personas, the Donor Cycle, and the Giving Pyramid

The Major Gift Toolbox: Donor Personas, the Donor Cycle, and the Giving Pyramid
The Major Gift Toolbox: Donor Personas, the Donor Cycle, and the Giving Pyramid

Volume 48

No. 5//

May 1, 2023

To consistently build a productive major gift program, you, as Development Director, must learn to manage relationships with a broad spectrum of individuals who have varying attachments to your school. Development teams in private-independent schools are generally too small to have one or more individuals who are solely dedicated to identifying and creating engagement, solicitation, and stewardship plans for your major prospects. Consequently, it is important to use a set of tools that makes your work more manageable and:

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