The Third Stage of the Donor Cycle: Evaluate

The Third Stage of the Donor Cycle: Evaluate
The Third Stage of the Donor Cycle: Evaluate

Volume 44

No. 2//

February 11, 2019

Your goal in the Evaluate stage of the Donor Cycle (see the accompanying graphic) is to develop a deeper understanding of your prospects-their ability to give, their commitment, and their track record of giving. You'll achieve this goal by determining the answers to three essential questions for each individual. What is this person's passion? What would it take for this person to make a gift to this campaign? What would it take for this person to make a significant gift?

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