The Three Spheres of Influence: Constituent Relations

Ideas & Perspectives
Ideas & Perspectives

Volume 42

No. 5//

April 17, 2017

In the previous three issues of I&P, we introduced the three spheres of influence, then focused on the Market Position and School Culture spheres. This article focuses on the sphere dedicated to Constituent Relations. “Constituent relations” refers to the manner in which you, as Admission Director, Development Director, or Marketing Communications Director, take care of your key constituents: parents, students, alumni, alumni parents, faculty, volunteers, members of the operational and academic leadership teams, and others. This sphere of influence focuses largely on developing a client-centered orientation. A robust and concerted culture of client service is an expectation of, and a real difference-maker for, private-independent school families.
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