Independent schools face an increasingly competitive landscape, where shifts in demographics, technology, and family expectations pose challenges to traditional admission and marketing approaches. Heads and trustees play a critical role in ensuring the long-term financial sustainability of their schools, yet many are unsure of how to support admission, enrollment management, and marketing communications in strategic ways.

Join Scott Wilson, ISM Consultant and former head of school, Penny Abrahams, ISM Senior Consultant and former independent school trustee, and Joanna Rodriguez Dugan, Director of Strategic Communications, Berkeley Carroll School (NY), as they explore the top five trends all heads and trustees should know about the current landscape of independent school marketing.