Giving days are an essential tool in annual giving programs. Traditionally, this is a time when you encourage the entire community to participate by making transactional gifts.

But could you develop an annual giving strategy that focuses on leadership donors and culminates in a tremendously successful giving day?

In this webinar, ISM Consultant Phil Higginson, IAP-L, will discuss how to encourage leadership donors to make their pledges early in your campaign and leverage their gifts through your giving day.