Annual giving is the foundational program from which all other development efforts grow and flourish. Yet, for some development offices, efforts tend to be reactive rather than part of a coordinated, strategic plan. Creating a sequential, assignable, and measurable plan for your annual giving campaign is essential for success. 

In this webinar, ISM consultant Michael Christopher, IAP-L, will walk through the 15-month process of planning your annual giving campaign from beginning to end.