For years, independent school leaders have asked a deceptively simple question:: “If we raise tuition, will that impact our enrollment?” ISM has studied this issue four times over the past 15 years, most recently in a comprehensive 2025 analysis. The findings offer timely, data-driven insight into how tuition increases, financial aid, and enrollment outcomes are actually interacting in today’s market.

In this webinar, Dr. Bryan Smyth, ISM Senior Consultant and Director of Research, will unpack what the data show, and what they mean for schools making pricing decisions under growing financial and enrollment pressure. You’ll gain clarity on where elasticity is emerging, which schools are most exposed to risk, and how leaders should respond.