Ideas & Perspectives
Ideas & Perspectives

Learn practical strategies to handle emerging trends and leadership challenges in private schools.

No matter if you’re a School Head, Admission Director, Development Director, Board member, or any other private school administrator—Ideas & Perspectives, ISM’s premier private school publication, has strategic solutions for the pervasive problems you face.

  • Tuition not keeping pace with your expenses? In I&P, explore how to use strategic financial planning to create your budget and appropriately adjust your tuition.
  • Enrollment dropping off? Discover how to implement the right admission and enrollment management strategies that engage your community—and fill your classrooms.
  • Trouble retaining teachers? Learn how you can best support your teachers using ISM’s Comprehensive Faculty Development framework. Your faculty members will become more enthusiastic about their roles—which ultimately improves student outcomes.
  • Fundraising campaigns not as successful as you’d hoped? Implement ISM’s practical advice and guidance to build a thriving annual fund, construct an effective capital campaign, and secure major donors—no matter your community size or location.
  • Not sure how to provide professional development—for you and your staff? Learn ways to develop and fund a successful professional development strategy. You can improve teacher-centered satisfaction and growth, which in turn strengthens student-centered learning.
  • Problematic schedule? You can master the challenges of scheduling with the help of ISM’s practical advice, based on our experience with hundreds of schools and our time-tested theories.
  • And so much more.

I&P has shared targeted research, up-to-date insight, and sound theory with school leaders since 1975. More than 8,500 private school decision-makers find the answers to their schools’ administrative and governance matters in our advisory letter. We give you the strategic answers you need.

As an ISM Silver or Gold member, you not only receive issues online and in print 10 times a year, but you have access to more than 600 articles in our web archive. Need help? It’s at your fingertips! Learn more and sign up for ISM's membership here.

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See the articles from our latest issue of Ideas & Perspectives.

Consolidate and Coordinate Your Parent Communications

Volume 40 No. 2 // February 9, 2015

As the School Head, you know communication with parents is essential. However, you’ve questioned whether that continuous stream of mailings your school sends home is really doing the job—especially considering the time and expense involved. Parents may receive daily information from the school, especially if they have children in more than one division. There’s the e-letter and the calendar, updates on the school website, notices from the Parent Association, the annual fund solicitation, letters and emails from teachers, and notes from Division Heads and even from you. Parents quickly become overwhelmed!

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Problematic Parents and the Enrollment Process

Volume 40 No. 2 // February 9, 2015

Parental cooperation and support have always been critical aspects of school culture in private-independent schools. Today’s parents are involved and vocal—both of which can be positive qualities. But what do you do when a parent consistently refuses to follow the rules? Makes excessive demands? Stirs up discontent or behaves inappropriately? Let’s explore ways that you, as School Head, can proactively manage problematic parents

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Planning the Comprehensive Campaign: Guiding Principles for Success

Volume 40 No. 2 // February 9, 2015

A comprehensive campaign incorporates all of an institution’s fundraising initiatives and objectives—annual, building, and endowment—over a predetermined time period into a unified effort with a coherent theme and coordinated communications strategy. The comprehensive approach to fundraising emerged as a solution to the diverse needs and constraints that a school confronts. Individuals have long given gifts to their favorite institutions. They were inclined to direct their gifts toward building the school’s capital base, either by directly funding new construction or renovation of existing buildings or by making an endowment gift to generate continuing income to establish or sustain programs in perpetuity.

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School Head Longevity and Attrition

Volume 40 No. 1 // January 16, 2015

A new study (building on previous work) throws important light on School Head longevity and attrition—perhaps something of some concern to you, the Board President. The statistics on this are extremely hard to get industrywide, and many numbers have been thrown around based on gut feeling or personal experience. A report from the National Center for Education Statistics sampled 7,400 public and 1,700 private schools to obtain the findings on school principals.* The study allows us to compare two different calendar years—2008–2009 and 2012–2013. The following table considers whether the School Head (principal in the study) remained at the school from one year to the next, left the position of Headship entirely from one year to the next, moved to take up a Headship at another school, or stayed at the school. The column marked other denotes those for whom there is no information available. The base year for 2008–09 was 2007–08; the base year for 2012–2013 was 2011–2012.

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Adolescent Sleep and Upper School Start Times

Volume 40 No. 1 // January 16, 2015

There are two long-believed axioms about adolescent sleep: (1) as children reach adolescence, they go to bed and get up at later hours; and (2) adolescent sleep deprivation is a widespread phenomenon. The National Sleep Foundation’s survey and research, as well as that of others, has established the support for these axioms.1 Adolescent sleep patterns undergo a “phase delay;” the typical upper school student’s natural time to fall asleep is 11:00 pm or later. Despite adolescents needing 8.5–9.25 hours, the average teen gets approximately 7.5 hours of sleep a night; 62% of 9th–12th graders report insufficient amounts (i.e., less than eight hours) of sleep; and only 3% of seniors get “optimal” sleep on school nights. Adolescents do not adjust their bed times in response to changes in the time of day that school begins, so an hour later start time translates to about an hour of additional sleep.

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Debt Interest and Principal

Volume 40 No. 1 // January 16, 2015

Debt is an important parameter to consider. Stability Marker No. 1 (in the fourth iteration of ISM Stability Markers®) recognizes that schools with debt payments up to 5% of expenses have an acceptable debt level. Conversely, debt payments above 5% increasingly stress the budget and can place the school’s existence in jeopardy. How can someone who is not finance-savvy—a Trustee, a member of the administration, or even the School Head—recognize what the school’s debt payments truly are?

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The Board’s Role in the School Head’s Personnel Decisions

Volume 39 No. 16 // December 15, 2014

School Heads must make unavoidable decisions about the renewal of teacher contracts. Often teachers react as a “family” when one of their members is caught in the crosshairs—even if that individual has been deemed ineffective or undesirable by some colleagues. The mere threat of dismissal or nonrenewal can polarize faculty, administrators, influential parents, and Trustees.

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Establishing Student Achievement Levels

Volume 39 No. 16 // December 15, 2014

What is a “good” student and what is a “great” student? Most schools classify students academically, both formally and informally. Entrance tests determine eligibility to attend; faculty conversations identify issues that need to be addressed; casual encounters and classroom experiences build a picture of student competence. The deep knowledge that a school has of a student can be considered an asset, as it enables the school to provide appropriate services and interventions. However, this deep knowledge is not always benign and can mask inequities detrimental to a student’s potential and actual progress.

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The ISM Faculty and Management Compensation Survey, 2013–14: School Head Salaries

Volume 39 No. 16 // December 15, 2014

The School Head is the sole employee of the Board, and management of the Head’s compensation is a high priority. Numerous entities are now asking how much compensation is too much for nonprofit CEOs. Never has it been more important that the Board be fully conversant about Head compensation. Only then can the Board determine what adjustments are needed to ensure that the school compensates competitively to retain the Head or enhance its ability to be competitive in its next Head search. Trustees must educate themselves about the marketplace and understand the complexities of the School Head’s job. ISM surveyed a random sample of I&P subscriber schools concerning compensation for faculty and administrators. This article focuses on the survey results regarding the salaries of School Heads at our participating day schools.

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