Are Revenue-Generating Programs Necessary for Sustainability?

Ideas & Perspectives
Ideas & Perspectives

Volume 36

No. 10//

August 8, 2011

Many schools are exploring alternative revenue sources to mitigate ever-increasing tuitions; some strategic plans even call for an investigation into this concept as a means to maintain sustainability. Is this a wise course of action? On the surface, exploring alternative revenue sources is indeed logical. If a school could design a way to create, for example, $265,000 in profit, tuition increases could be curtailed. This thinking can, however, be misleading—and even detrimental, in some cases.

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