In an earlier issue of Ideas & Perspectives, ISM provided a means to assess your school’s standing on the second-tier Stability Marker, “internal marketing.”1 Recent ISM research, the Student Experience Study (SES), reinforced the relationship between the predictability and support teachers provide for students and the students’ performance, enthusiasm, and satisfaction. From this research, ISM updated long-used instruments to measure your school’s faculty and student cultures—the Faculty Culture Profile II (FCP II) and the Student Culture Profile II (SCP II). These new instruments are now worded in parallel and develop impressionistic data about the level of the faculty’s predictability and supportiveness in the eyes of the teachers and students.