When a private-independent school’s demographic changes dramatically, whether suddenly (by natural disaster, pandemic, precipitous deterioration in the national or regional economy, or other), or gradually over a period of years, the school’s leadership may need to examine the school’s marketplace stance and consider a shift. Such a shift might imply, specifically, that leaders of secular “Best-Product” or “Best-Process” schools weigh the pros and cons of shifting to the low-cost model traditionally occupied by many, but not all, Christian, and by some, but not all, Montessori schools. ISM labels this the “Price-Value” market niche.