Corporate Sponsorships and Endorsements: At What ‘Cost’ to Your Independence?

Volume 25

No. 2//

February 13, 2000

Sponsorships and endorsements are not new in private-independent schools. Local merchants support your school by placing ads in the yearbook, the students’ newspaper, and the program book for your fund raiser. Each year, local businesses sponsor your golf tournament or charity auction. These are “innocent” endeavors with, usually, no strings attached. Funds are raised without tapping parent and alumni checkbooks.

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