Craft a Powerful Advancement Message

Ideas & Perspectives
Ideas & Perspectives

Volume 40

No. 6//

May 11, 2015

All of your school’s advancement efforts (admission, marketing communication, and development) should share a common focus on your children and your mission. Too often, messages in these areas lack incisiveness and unity. A strong message—one that invites people to enroll and to give—communicates a educational experience through the lens of the student. To understand what is different about marketing schools, consider the following student-centered advancement approach.

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Featured Publications

Take an in-depth look at a particular subject through ISM's publications. You'll find ISM research, theory, and practices carefully outlined to support you in implementing recommended strategies within your school. 

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Better Boards, Better Schools is your guide to ensuring your actions as a Trustee help fulfill your school’s mission. Empower the strategic functions of your Board so your school thrives today and in the years to come.

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