DEIJB Practices in Marketing Communications

DEIJB Practices in Marketing Communications
DEIJB Practices in Marketing Communications

Volume 48

No. 9//

November 1, 2023

Each private-independent school has a unique voice within its community and in the larger market of schools in its particular region. Each school should represent, promote, and project its mission, values, program, and achievements to build brand awareness and sustain its legacy. Part of the core messaging a Marketing Communications Department must incorporate in its language is how the school enacts its diversity, equity, inclusion, justice, and belonging (DEIJB) policies and programmatic initiatives.

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