A strong college counseling program is essential for any private-independent school’s upper division. In the minds of most parents, your upper school must provide college preparation (and more). They expect help with college placement to ensure college success—and this is often a chief determinant for families looking to enroll their children in your school. Developing close ties with college contacts is an integral part of your bottom line. Because college admission staffs often have high turnover rates, this is an ongoing process.
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