The decision not to re-enroll a child at your school is unlikely to be one parents make lightly. Changing schools is a significant transition for not only the child but the whole family. The most common reason families give schools for this decision is that they cannot afford the tuition. However, ISM research has shown that cost is rarely the primary reason for leaving.1 Rather, a family’s perception of the value they receive for the tuition paid is more commonly at the root of their decisions. Affordability is the most diplomatic reason, and thus often used to avoid conflict or further discussion.