ISM has previously suggested that you, as School Head, consider the advantages of positioning your school based on one of three marketing platforms: the price/value platform, the product platform, or the process platform. In view of a probable increase in the use of character education as a differentiator among schools, an examination of your approach to marketing your character education program(s) is in order at any time, but especially as you approach such significant opportunities as (a) your quadrennial strategic planning event, (b) creation or revision of your Purpose and Outcome Statements, or (c) major Board and/or administrative committee charges derived from your existing strategic plan (e.g., creation of a fresh strategic marketing plan or fundamental revisions in an existing strategic development plan).