As Director of College Counseling, you are responsible for providing one of the most critical services your school can offer. While parents set academic excellence and next-level placement as high priorities when they select your school, the college-bound teenager ideally makes the primary decisions when it comes to selecting a college. It is your job to help students find the institutions of higher education that best match their interests, needs, and abilities. What are the key avenues students use today to find appropriate colleges—and what can you do to ensure your program steers them in the right direction?