Internal Marketing Strategies for Your Summer Program

Ideas & Perspectives
Ideas & Perspectives

Volume 35

No. 10//

August 2, 2010

As the Summer Program Director, you want to attract as many participants as you can. Because the program (with the exception of those that offer credit classes) does not have admission requirements, is oriented toward enrichment rather than academics, and is open to almost any student interested in a rewarding summer adventure, you can accommodate as many students as space allows.

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Take an in-depth look at a particular subject through ISM's publications. You'll find ISM research, theory, and practices carefully outlined to support you in implementing recommended strategies within your school. 

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