Part of a school’s internal marketing assessment is to ask what parents can expect of their children after graduation. The Portrait of the Graduate describes the student you expect to have developed over the years that she/he has spent under your faculty’s tutelage. Examples of this portrait in action require you to track alumni to gather examples of graduates who exemplify it. This is one of the least used—yet potentially most effective—approaches to determining your school’s overall success. From these examples, you can create a database with which to strengthen your marketing impact.