ISM defines culture as “the pattern of customs, ideas, and assumptions driving your staff’s collective set of professional attitudes and behaviors.” What happens in and between the departments of admission, parent relations, development, and business has strong impact on the capacity of the school to effectively recruit students, develop relationships, and enhance finances necessary for programmatic excellence over time. Operations Administrators (those who report to the Head but are not Academic Administrators, e.g., the Development Director, Admission Director, Director of Parent Relations, and Business Manager) are leaders of these functions and must direct their energies in an optimum direction.