As the school year draws to a close and your new parents are in the process of transitioning into active members of your school community, review the effectiveness of your Parent Retention and Education Program (PREP) in the pre-enrollment period. An effective PREP moves your school beyond a conversation-by-conversation model to a strategic, systemic, and culturally savvy approach to parent relations that takes into account the psychology of "value reinforcement." A planned, structured education process strives to draw parents into a deeper and more meaningful relationship with the school.