Performance Characteristics for Advancement Professionals

Volume 38

No. 2//

February 4, 2013

By ISM’s definition, advancement refers to the strategic process1 by which a school advances its mission through the integration of its admission, development, and marketing and communications programs. Each specialty area within advancement has particular “performance characteristics” commonly needed to carry out the function with great effectiveness. Identifying the characteristics most pertinent to each role in your advancement area will guide the school in hiring outstanding professionals as well as in coaching, mentoring, and supporting incumbents toward their greatest effectiveness and impact.

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