Price-Product-Process and the ISM Circle

Price-Product-Process and the ISM Circle
Price-Product-Process and the ISM Circle

Volume 45

No. 12//

September 21, 2020

Borrowing originally from concepts advanced within the for-profit sector, ISM has for decades taught a basic competitive marketing truth: private schools can compete based on price, product, or process, but not based on all three at the same time. And separately—also for decades—ISM Consultants have taught Boards of Trustees and senior administrators the implications of the ISM Circle, a unique approach to evaluating private school organizational structure. This article shows how to combine these related concepts into a unified set of ideas.

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