As the Marketing Communications Director, you understand that a five-minute speech is a valuable marketing tool—an effective strategy that generates good word-of-mouth. Handled properly, the speech shares accurate, positive information about your school. Whether the audience is an auditorium full of families waiting for a performance to begin, a representative of the media, or a small group of donors, use the opportunity to train your listeners in ways they can talk about your school. Each speech should be personalized, not generic or “canned.
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