While the beginning of each school year may be the “low point” of admission activity, it can be the “high point” of reassessment and planning. Use this time to prepare for the coming admission season. Review the last three years’ inquiry-to-enrollment statistics. Have there been changes in the inquiry pattern? Are people inquiring at different times than in the past? Are there discernible grade-level or division trends? Should the admission events placed on the calendar last spring be rescheduled at times that match the new inquiry patterns? You may have to readjust your strategies to reflect changes in your market.