The Campaign Feasibility Study: A Map to Campaign Success

Ideas & Perspectives
Ideas & Perspectives

Volume 36

No. 7//

May 18, 2011

Your school is preparing for a capital or comprehensive campaign.1 As Development Director or Advancement Director, you want to ensure that the campaign will be successful, so you’ve contracted with outside fund-raising counsel to provide a feasibility study to test whether your campaign dollar goal is achievable. While testing a dollar goal is part of what you will determine from the study results, you are not getting the full value if you stop there. A robust feasibility study tests the waters for a particular campaign, and also tests institutional readiness and lays the foundation for long-term development success.

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