Private-independent schools have traditionally faced a challenge with maintaining full enrollment. This challenge has been exacerbated in the past few years. The economic downturn, coupled with the growth of charter and magnet schools, has changed many areas of the educational landscape. Even as the economy improves, private-independent schools may find that families have decided these no-cost alternatives are acceptable, and must exert every effort to achieve and maintain full enrollment. In the past, full enrollment has been seen as the result of two effective strategies that occur in the school—but without any direct link between them. Recruitment (strategies designed to attract and enroll new families) is in one silo. Re-recruitment (strategies to convince families to re-enroll) is in another.