Re-recruitment (those strategies that proactively cause families to re-enroll annually until graduation) is the more important component of enrollment management. Re-recruited families are families who find the value of the education their child is receiving at your school is greater than the perceived cost. In other words, their expectations of the education your school provides have been met or exceeded. Because they value the mission-appropriate, programmatic excellence of your school, they are less likely to think of enrolling their child elsewhere.
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