The True Amount of the ‘Perceived Cost’ of Attending Your School

Ideas & Perspectives
Ideas & Perspectives

Volume 37

No. 12//

September 17, 2012

As the Marketing and Communications Director, you have known for years that one aspect of an effective re-recruitment program is to demonstrate consistently and regularly to current parents a positive value proposition—that the perceived value of your school’s education exceeds its perceived cost. A positive value proposition is critical for your school’s parents to feel that the education their child is receiving is worth what it costs the families.

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