The Whys and Hows of Implementing a Crisis Communication Plan

Volume 43

No. 5//

April 16, 2018

Thanks to smartphones, the Internet, and social media, the news cycle is now 24-7-365. Being prepared to communicate and respond during a crisis is more critical than ever. While most schools have adopted a Crisis Management Plan, far fewer have taken their preparedness to the next level—creating a Crisis Communication Plan. Although having both plans may seem redundant or unnecessary, there is an important difference between the two.

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