Generation Alpha—children born in or after 2010—is projected to be 2 billion strong by the year 2025, the largest generation in history. This new generation of students is proving a combination of their predecessors, while also necessitating updates to systems, processes, and engagement strategies.

Director Dr. Polly Parker tells prospective students, “We want your experience at Escuela Americana to last a lifetime. You will build friendships and connections with teachers that last for your whole life. We want you to be able to connect purposefully with everyone in the community, and we want you to create whatever you want, follow your passions, and explore the world.”

As you head into the new school year, you may be concerned about the most recently identified infectious disease—monkeypox. As a private school leader, you may wonder what exactly monkeypox is, precisely the signs and symptoms of the disease, how your school should handle an outbreak, and more.

A friend who reaches out only when they want something—never texting or calling to say “hello” or to see how you’re doing—is not a true friend. One-sided friendships aren't worth maintaining, and eventually you’ll stop taking their calls.

Researchers have observed increases in substance abuse and drug overdoses in the United States since the COVID-19 pandemic was declared a national emergency in March 2020. The COVID-19 pandemic also presented unique challenges for people with substance abuse and those in recovery.

A strategic enrollment management plan is a comprehensive process designed to help your school achieve and maintain optimum recruitment, retention, and student graduation rates. A plan helps you develop a holistic understanding of your enrollment environment and provides you the ability to deploy actionable steps toward your goals.

The Covid-19 pandemic has challenged all schools in many ways. It has also caused parents and guardians to reevaluate how and where their children attend school.

Marketing your school in an effective and lucrative way is not easy. It requires constant evaluation and flexibility to keep up with the changing demands of your school and your audience.

In most markets, today’s public schools adequately prepare students for higher education, which has traditionally been a key differentiator for private schools. Now it’s more important than ever to determine what your competitive edge is and how that differs from your local public schools in your area.

Marketing and Budgeting—two essential tools that most definitely correlate. Thanks to the recent pandemic and a little something called inflation, creating (or modifying) your school’s marketing budget has become more complicated in recent years—for example, consider this budget item: the cost of paper has risen over 20% recently!