Ideas & Perspectives
Ideas & Perspectives

Learn practical strategies to handle emerging trends and leadership challenges in private schools.

No matter if you’re a School Head, Admission Director, Development Director, Board member, or any other private school administrator—Ideas & Perspectives, ISM’s premier private school publication, has strategic solutions for the pervasive problems you face.

  • Tuition not keeping pace with your expenses? In I&P, explore how to use strategic financial planning to create your budget and appropriately adjust your tuition.
  • Enrollment dropping off? Discover how to implement the right admission and enrollment management strategies that engage your community—and fill your classrooms.
  • Trouble retaining teachers? Learn how you can best support your teachers using ISM’s Comprehensive Faculty Development framework. Your faculty members will become more enthusiastic about their roles—which ultimately improves student outcomes.
  • Fundraising campaigns not as successful as you’d hoped? Implement ISM’s practical advice and guidance to build a thriving annual fund, construct an effective capital campaign, and secure major donors—no matter your community size or location.
  • Not sure how to provide professional development—for you and your staff? Learn ways to develop and fund a successful professional development strategy. You can improve teacher-centered satisfaction and growth, which in turn strengthens student-centered learning.
  • Problematic schedule? You can master the challenges of scheduling with the help of ISM’s practical advice, based on our experience with hundreds of schools and our time-tested theories.
  • And so much more.

I&P has shared targeted research, up-to-date insight, and sound theory with school leaders since 1975. More than 8,500 private school decision-makers find the answers to their schools’ administrative and governance matters in our advisory letter. We give you the strategic answers you need.

As an ISM Silver or Gold member, you not only receive issues online and in print 10 times a year, but you have access to more than 600 articles in our web archive. Need help? It’s at your fingertips! Learn more and sign up for ISM's membership here.

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See the articles from our latest issue of Ideas & Perspectives.

Enhance the Content of Your School Newsletter

Volume 41 No. 2 // February 8, 2016

Once upon a time, school updates and “newsletters” were little more than photocopied to-do lists for parents, reminding them of upcoming deadlines and maybe including the next week’s lunch menu. Since then, the school newsletter has evolved, becoming a powerful communication and relationship-cultivation instrument.

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Admission Reporting to the Board

Volume 41 No. 2 // February 8, 2016

In many schools, the Admission Director makes a regular Board report, either in person or through a written report or presentation from the Advancement Director. Therefore, we would like to explore pertinent issues to make certain that operational data does not interfere with the strategic/operations separation of powers. The Board President and School Head must ensure the Board receives the information it needs and that such information does not offend the strategic/operations separation of powers. This is particularly important as your Board might well be anxious given the economic turmoil since 2009.

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The Board Profile as a Strategic Document

Volume 41 No. 2 // February 8, 2016

Of the many functions that ISM has suggested for the Committee on Trustees (COT), none is more fundamental to long-term school success than the “profiling” process. The following anti-example, published in I&P two decades ago, remains too representative even today. “Well,” the Board President said, “we now have two vacancies on the Board. Does anyone have names to suggest?” The room was silent. People looked at one another and then at the President. Finally someone said, “What about Harry Jones? He headed the Theatre Party last fall and did a great job.” Another brought up the name of the local Superintendent of Schools, soon to retire. Within five minutes, six names were being bandied about. Since two of them received more positive reactions than the rest—and because one member volunteered to call on those two people—an informal decision was made. The two would be approached about whether they would be willing to serve, if formally asked.

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The Role of the Department Chair: A Middle Manager

Volume 41 No. 2 // February 8, 2016

Considering the Department Chair as a middle manager can be a difficult proposition. In many schools, the Department Chair still teaches the same number of classes as everyone else and has little real power. Or the Department Chair is, so to speak, the “union leader” of a power group that advocates for its own position within a power structure. The prerequisite for a change in the role to one of middle manager requires the entire faculty culture to be growth-focused. In such a culture and with strong Division Head leadership, the Department Chair can exercise proactive leadership that supports the school’s strategic vision largely by grounding it in a realistic application within the classroom.

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Assessing Your Development Operations: How Do You Score?

Volume 41 No. 1 // January 18, 2016

An effective and productive development operation is essential to a school’s long-term ability to sustain excellence in student programs. An accountable Development Office must evaluate how well its operations reflect best practices and whether objectives are achieved. A standard metric makes this evaluation possible. The following questionnaire provides a framework for appraising your performance and reviewing the practices that define success. Development Directors can use these metrics to analyze the state of their operations and establish baselines. They suggest ways to implement best practices in your development operations, and to measure progress and communicate it to the School Head, the Board, and the school community.

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Facility Planning and Future Needs

Volume 41 No. 1 // January 14, 2016

Boards and School Heads must keep their eyes on the horizon when planning for an upgrade or adaptation of an existing facility, or designing a new one. What programs and services will private-independent schools need to offer in the next 10 years to remain competitive? How do they influence the planning and design of new—or adaptation of existing—school buildings?

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The End of School Leadership

Volume 40 No. 16 // December 22, 2015

In The End of Leadership,1 Barbara Kellerman writes, “Leaders of every sort are in disrepute … we don’t have much better an idea of how to grow good leaders, or of how to stop or at least slow bad leaders, than we did a hundred or even a thousand years ago … that followers are becoming on the one hand disappointed and disillusioned, and on the other entitled, emboldened, and empowered.” She continues, “When everyone is exposed to the point of being vulnerable—no matter their status or station—the gap between leaders and followers shrinks to near the vanishing point.”

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Keep Track of Parent Volunteers’ Contributions

Volume 40 No. 16 // December 22, 2015

Who’s’ volunteering at your school? What are they doing? How many hours have been contributed? To provide oversight of volunteer activity, you, as Director of Parent Relations (or another administrator who oversees volunteers), need to have that information in hand. One of your responsibilities is to recruit and value parent volunteers, and maintain a reliable volunteer force. Work closely with your Parent Association leaders to ensure that your school makes the most of this invaluable resource.

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The Student-Centered Department

Volume 40 No. 16 // December 22, 2015

Over time, all schools become adult-centered. Adults have all the power and students have none; faculty and administrators may stay around for three or four decades while students keep passing through. Put power and longevity together and it is clear why the evidence for adult-centeredness is so profound. Being student-centered, thus, is not a given, although it is always assumed in schools. Who would suggest otherwise? The Department Chair (or team leader) as a middle manager has a responsibility to lead a student-centered conversation. As School Head or Division Head, inspire your teams to reflect on your own department culture.

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Auxiliary Income and Unrelated Business Income Tax

Volume 40 No. 16 // December 22, 2015

In 1950, Congress passed legislation to minimize unfair competition between nonprofit groups, which were exempt from paying business income tax, and for-profit businesses, which pay income tax on the profits generated by their business activities. The IRS (and subsequently the courts) scrutinizes a school’s activities according to this balance. There are two basic questions to ponder. What represents legitimate income for a nonprofit (for schools, for example, tuition, fees for services provided, investments, annual fund)? What income, if any, are schools generating that represents unfair competition with a for-profit business? The issue is to decide whether income generated by the nonprofit is a direct outcome of its “primary business” or is ancillary to it.

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