Ideas & Perspectives
Ideas & Perspectives

Learn practical strategies to handle emerging trends and leadership challenges in private schools.

No matter if you’re a School Head, Admission Director, Development Director, Board member, or any other private school administrator—Ideas & Perspectives, ISM’s premier private school publication, has strategic solutions for the pervasive problems you face.

  • Tuition not keeping pace with your expenses? In I&P, explore how to use strategic financial planning to create your budget and appropriately adjust your tuition.
  • Enrollment dropping off? Discover how to implement the right admission and enrollment management strategies that engage your community—and fill your classrooms.
  • Trouble retaining teachers? Learn how you can best support your teachers using ISM’s Comprehensive Faculty Development framework. Your faculty members will become more enthusiastic about their roles—which ultimately improves student outcomes.
  • Fundraising campaigns not as successful as you’d hoped? Implement ISM’s practical advice and guidance to build a thriving annual fund, construct an effective capital campaign, and secure major donors—no matter your community size or location.
  • Not sure how to provide professional development—for you and your staff? Learn ways to develop and fund a successful professional development strategy. You can improve teacher-centered satisfaction and growth, which in turn strengthens student-centered learning.
  • Problematic schedule? You can master the challenges of scheduling with the help of ISM’s practical advice, based on our experience with hundreds of schools and our time-tested theories.
  • And so much more.

I&P has shared targeted research, up-to-date insight, and sound theory with school leaders since 1975. More than 8,500 private school decision-makers find the answers to their schools’ administrative and governance matters in our advisory letter. We give you the strategic answers you need.

As an ISM Silver or Gold member, you not only receive issues online and in print 10 times a year, but you have access to more than 600 articles in our web archive. Need help? It’s at your fingertips! Learn more and sign up for ISM's membership here.

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See the articles from our latest issue of Ideas & Perspectives.

Your Strategic Financial Plan: Enrollment Surprises

Volume 36 No. 6 // April 25, 2011

As School Head, you are unavoidably aware that this is an era in which year-to-year enrollment is especially difficult to predict. If your strategic financial plan is set up according to ISM’s 13-line, six-year format, and if you have followed ISM’s standard advice regarding holding your enrollment projection flat on Line 1, you will want to be prepared for quick action if your actual enrollment in the new school year is substantially over or under your Line 1 number. For your 13-line financial plan, you have surely chosen a conservative number for your enrollment projection. And you will also have, as ISM urges, included enrollment-building goals in your planning document, while, at the same time, not chosen to have those goals play themselves out in the strategic financial document. Thus, you will have built into your plan—if you do meet or even approach your enrollment-increase goals—surpluses well beyond those indicated on Line 9 of your document.

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Scheduling the Upper School Annual Calendar

Volume 36 No. 6 // April 25, 2011

Schools constantly face pressure to increase program, diversify experiences, and meet parent demands. As a result, teachers have seen their time increasingly fragmented in all divisions. While schools in North America are routinely expected to have 180 teaching days, the reality is often far less. The number of teaching minutes raises interesting questions, but the counting of days is usually quite instructive. Both at workshops on scheduling and during on-site visits, ISM routinely looks at the number of actual teaching days. There is enormous variation among upper schools, with some achieving in the 170 range, and others struggling to reach 150. While we have no data to suggest that one number is better than any other number per se, it is clear that the frenzy to complete curricula and the pressure that students and faculty experience indicates that the school year needs more time. It also seems widespread that the speed at which courses need to advance mitigates against any but a percentage of the students taking the most difficult courses.

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The Role of the Committee on Trustees in Board Succession Training

Volume 36 No. 6 // April 25, 2011

ISM is often asked its perspectives on succession planning at the Board level. ISM's views on this are grounded in a long-established set of conclusions about the relationships between Boards and institutional excellence. These views—more accurately, ISM conclusions—strongly emphasize "Board-as-task-group" over "Board-as-bureaucracy." Thus, while ISM opposes the oft-used corporate concept of succession planning per se, we support the concept of succession training. ISM's position has little to do with the most common approach to this, i.e., future Board Presidents serving first as Board Vice Presidents. There is an inherent problem with the whole concept of "vice president," and the problem is apparent in many organizations, not just Boards of Trustees: Other than presiding in the absence of the President, the position's responsibilities are elusive.

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The School Head: Accountability Beyond the Head’s Objectives

Volume 36 No. 5 // April 5, 2011

ISM is often asked whether or not the School Head should be held accountable for operations outcomes other than those specified in the Head Support and Evaluation Committee’s annual set of Head’s objectives. (ISM has written recently about the differences between the relatively short and more complex HSEC’s annual objectives, on the one hand, and the much longer and more task-specific list found in the Annual Administrative Agenda.) ISM’s standard answer to the question is, “Yes, the Head may be held accountable for outcomes outside the objectives list, provided there is reliable evidence pertaining to such outcomes, provided those outcomes are actually under the Head’s control, and provided those outcomes are periodically noted (by the HSEC) as being included in the Board’s ongoing list of expectations for the School Head.”

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The Enrollment Management Cycle

Volume 36 No. 5 // April 5, 2011

Private-independent schools have traditionally faced a challenge with maintaining full enrollment. This challenge has been exacerbated in the past few years. The economic downturn, coupled with the growth of charter and magnet schools, has changed many areas of the educational landscape. Even as the economy improves, private-independent schools may find that families have decided these no-cost alternatives are acceptable, and must exert every effort to achieve and maintain full enrollment. In the past, full enrollment has been seen as the result of two effective strategies that occur in the school—but without any direct link between them. Recruitment (strategies designed to attract and enroll new families) is in one silo. Re-recruitment (strategies to convince families to re-enroll) is in another.

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Conducting a Communications Audit

Volume 36 No. 5 // April 5, 2011

With the explosion of available communication instruments in the last few years, independent schools need to be more strategic about their communications. The longstanding vehicles of the paper/electronic newsletter and blast emails are being supplemented--and perhaps in some cases replaced--by social media as a preferred medium. Your school's resources will be taxed to maintain a "broad-brush" approach in the future. Communications with constituents need to be more purposeful and less reactive.

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The Three Types of Need-Based Financial Aid

Volume 36 No. 4 // March 15, 2011

Need-based financial aid involves understanding a family's ability to pay the tuition your school charges, and then negotiating (whether formally or informally) a discount strategy to meet as much of the need as possible. It is important to note, however, that understanding need is a complex process. While we would all like a simple formula for assessing need, no two families' needs are exactly alike. With this in mind, ISM offers the following distinctions to understand the differing uses of need-based financial aid.

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ISM Success Predictor No. 4: Highly Specific Course/ Professional Development Faculty Contracts

Volume 36 No. 4 // March 15, 2011

In an earlier issue of Ideas & Perspectives, we offered ISM's 20 Success Predictors for the 21st Century. As that article explained, ISM expects successful 21st Century Schools to make radical changes in both structure and function to achieve and sustain stability and excellence. We emphasized that the 20 Success Predictors were designed as speculative forecasts of what ISM expects to be needed to achieve long-term stability and excellence in the coming years. Readers were reminded that the current (third) iteration of the ISM Stability Markers®--the primary lens through which ISM views private-independent schools--does not lose its general utility as an evidence-driven set of benchmarks for long-term stability and programmatic excellence. Thus, ISM maintains its focus on the Stability Markers, but offers a future-focused set of Success Predictors as accompanying guidelines. (Note: There is some overlap between the two lists. Several of the ISM Stability Markers are also Success Predictors for the 21st Century.) This article focuses on ISM Success Predictor No. 4: Teachers will be hired and rehired based upon highly specific course/professional development contracts.

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ISM Success Predictor No. 17: Budgeting for Professional Development

Volume 36 No. 3 // February 17, 2011

In an earlier issue of Ideas & Perspectives, we offered “ISM’s 20 Success Predictors for the 21st Century.” As that article explained, ISM expects successful 21st Century Schools to make radical changes in both structure and function to achieve and sustain stability and excellence. We emphasized that the 20 Success Predictors were designed as speculative forecasts of what ISM expects to be needed to achieve long-term stability and excellence in upcoming years. Readers were also reminded that the current (third) iteration of the ISM Stability Markers®—the primary lens through which ISM views private-independent schools—does not lose its general utility as an evidence-driven set of benchmarks for long-term stability and programmatic excellence. Thus, ISM maintains its focus on the Stability Markers, but offers a future-focused set of Success Predictors as accompanying guidelines. (Note: There is some overlap between the two lists. Several of the ISM Stability Markers are also Success Predictors for the 21st century.) This article focuses on ISM Success Predictor No. 17: 3% of the overall budget allocated to professional development.

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Your Strategic Financial Plan: Expenditure Control for the Long Run

Volume 36 No. 3 // February 17, 2011

ISM's recommended 13-line, six-year format for your strategic financial plan serves as a ready reminder to you, the School Head, that today’s expenditure excesses have long-term consequences. In the two tables shown below, only Line 5 (cash operating expenses) and Line 9 (the annual cash surplus/deficit or profit/loss) are shown, for ease of explanation.

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