In every independent school, marketing and admissions teams must withstand ever-shifting pressures that make it more difficult to achieve institutional goals and objectives. The Chinese American International School (CAIS), located in the highly competitive San Francisco market, faced the task of growing in an already saturated field. Strategic collaboration was the key to increasing enrollment.

Join representatives from CAIS and Metric Marketing as they describe how marketing and admission leaders came together to build and execute an ambitious growth plan. See the creative strategy in action across the customer journey, as well as the data and insights that guided every move to success — and that continues to produce results today.