Leading Admission & Development Campaigns From the Marketing Communications Seat
Among the primary responsibilities of a school’s marketing communications team is helping strategize, guide, and implement plans that drive enrollment and development success. Whether promoting an annual giving campaign or generating parent interest in an open house, the marketing communications team is most effective when it is perfectly aligned with the enrollment and development teams.
Join Penny Abrahams, ISM Senior Consultant, as she explores the steps for planning and executing campaigns, focusing on how marketing communications professionals can collaborate with their admission and development colleagues to lead these efforts from start to finish. She will also discuss recommended practices for campaign development, tips for working across different departments, and ways to measure campaign outcomes to ensure the best return on investment.