In this issue of Ideas & Perspectives,
we introduce the fifth iteration of the ISM Stability Markers, and provide advice on how to develop a protocol for managing social media accounts at your school.
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Thanks to smartphones, the Internet, and social media, the news cycle is now 24-7-365. Being prepared to communicate and respond during a crisis is more critical than ever. While most schools have adopted a Crisis Management Plan, far fewer have taken their preparedness to the next level—creating a Crisis Communication Plan. Although having both plans may seem redundant or unnecessary, there is an important difference between the two.
The debate about personal “protected data” continues, in large part due to the explosion in the availability and sharing of electronic data. Much has been written about this issue, and laws have been passed to mitigate the problem. Private schools must be vigilant. Our focus in this article is on what and how schools access and handle student information.
Your annual orientation session for the new Trustee should be grounded in your governance-level mission statement. ISM has for decades suggested that Boards of Trustees create a governance-level mission statement—a mission statement for the Board itself, not to be confused with the institutional mission statement. Such a governance-level statement, ISM has suggested, should read approximately as follows.
Ideally, all of your school’s “official” social media accounts run directly through your Marketing Communications Office and are managed by your in-house staff. However, it may seem that your school’s social media “cat” is already out of the bag, with members of every club, team, and student group at your school launching its own Facebook group or Twitter account.
The ISM Stability Markers’ fourth iteration comprised 18 variables, each of which, according to ISM’s internal reviews, correlated with private-independent schools’ ability to sustain excellence over time. In the fifth iteration shown following, our revised perspectives have resulted in 15 Stability Markers. Benchmarks, weighting, points of reference, and methods of calculation have been updated to conform to ISM’s current position on each marker.
The phrase “best practices” has been in widespread use for some time. In private-independent schools, the phrase at times means that Trustees or senior administrators intend to turn to a meaningful and pertinent data array—such as those compiled and maintained by the best accreditation associations. School leaders often use that array as a framework, to develop benchmarks against which to measure their school as it moves to first strengthen, mission-delivery excellence and, then, its position in the marketplace.
Every private-independent school must recognize that some students—and faculty, staff, parents, and other constituents—may be gay, lesbian, bisexual, or transgender (LGBT). Many students question their sexual orientation as they struggle to find their identity. This brings pressures to schools to examine their policies and practices. Be prepared to respond to harassment incidents within your community—regardless of whether these incidents involve children or adults.
A primary operational issue that private school Business Offices face is whether to outsource payroll processing rather than handling this task in-house. As a practical matter, either approach can work effectively—depending on the skills, experience, and financial and staffing resources within the Business Office. ISM recommends outsourcing only for tax information advantages. Consider these issues when making the payroll outsourcing decision for your school.
ISM Stability Marker No. 2—the second-ranked indicator for long-term private-school sustainability, according to ISM data—is an item focused on the existence and systematic use of a strategic plan and strategic financial plan that meets ISM criteria.
In previous issues of Ideas & Perspectives, we have examined the Spheres of Influence that impact enrollment demand at your school, including:
- market position;
- school culture; and
- constituent relationships.
Every school must be able to answer this question: How do we assure that we have a great faculty to deliver the mission with excellence, and ultimately increase student performance, satisfaction, and enthusiasm? While the answer, “with an effective teacher evaluation process,” is a common response, a significant problem arises—teacher evaluation processes are completely ineffective. Large-scale research has found schools do not accurately discriminate between effective and ineffective teachers,1 nor do they drive professional development or improve student outcomes.2 In our travels, ISM Consultants have found few schools that serve as exemplars in this area. Your school likely struggles to establish an effective, consistent, and culture-enriching evaluation process.
The School Head is served a subpoena—a local attorney requests the personnel file of his client, your school’s former Admission Director. Her ex-husband has custody of their children and is gathering information for a child support hearing. What do you do now?
As President of the Board, you have accepted leadership of the Trustees charged with preserving the school’s essential purposes and outcomes for future generations of students and families. What exactly comprises those “essential purposes and outcomes?” How, exactly, should those relate to the founding group’s seminal formulations? How do changing societal conditions and circumstances play into and perhaps transform those seminal formulations?
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