we discuss elements of admission and enrollment management, the ISM Success Predictors, and compensation for the Summer Program Director.
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As the Admission Director or Marketing Communications Director, you know that your school’s primary and frequently only source of hard income revenue comes from enrollment. This is rightly the focus of many, if not most, private-independent school strategic plans. To ensure strength in your enrollment position—whether your goal is growth, stasis, or “right sizing” your school to ensure mission excellence—there are three spheres of influence within which almost every other possible factor impacting your enrollment outcomes reside:
In the previous issue of I&P, we offered Part One of our first update and revision of the ISM Success Predictors—not to be confused with the ISM Stability Markers—which represent ISM’s deliberately considered speculation about what will be needed in private-independent schools as they adjust to the always-changing technological, educational, and cultural milieu in which they move. The ISM Success Predictors, unlike the ISM Stability Markers, are not evidence-driven in the same way, i.e., are not conclusions from data analysis. Since evidence of efficacy is impossible to gather before widespread use, readers should understand that the ISM Success Predictors are forecasts—not conclusions from data—of what ISM expects to be needed to achieve long-term success in the private-independent school marketplace.
As the Business Manager, how should you think about the Summer Program Director position? It can include diverse roles and responsibilities and so there is no single or simple answer. For some schools, this is a full-time position with over 1,000 students participating over eight weeks. For others, it is a nascent program of two weeks with 80 participants.1 Methods of compensation are equally diverse. A cross-section of typical attitudes includes:
- FTE with salary and benefits (usually including extended care through the year);
- an addition to a full-time position, such as teacher with a stipend attached; and
- for the person directing the program, his or her children attend for free for the summer.
ISM periodically issues revised and updated versions of its Stability Markers, a list of evidence-based variables that, according to ISM data, comprise the critical elements in underwriting a private-independent school’s long-term viability. The ISM Stability Markers have been in widespread use by Boards of Trustees and senior administrators, both as a lens through which to self-evaluate and as a vector on which to move to strengthen a school’s longest-term financial and organizational stability and excellence.
ISM here offers its first update and revision of the ISM Success Predictors—not to be confused with the Stability Markers—which represent ISM’s deliberately considered speculation on what will be needed in private-independent schools as they adjust to the always-changing technological, educational, and cultural milieu in which they move. The ISM Success Predicators, unlike the ISM Stability Markers, are not evidence-driven in the same way, i.e., not as outcomes of data analysis. Since evidence of efficacy is impossible to gather before widespread use, readers should understand the ISM Success Predictors are forecasts—not conclusions-from-data—of what ISM expects to be needed to achieve long-term success in the private-independent school marketplace.
Schools frequently wish they enjoyed more positive interactions with parents. Teachers often lament the “good old days,” when parents trusted teachers and school administrators almost implicitly—and would not question, let alone protest, the advice or approach of educational professionals.
Parents still evaluate what happens at school through the lens of their own educational experiences, or the experiences of their older children. They may also bring expert information to bear—even the findings of educational research—on their ongoing conversation with school community members about their children’s progress and learning experiences.
The Board of Trustees and the School Head are entrusted with creation of the school’s mission statement; that is amplified through development of the Portrait of the Graduate and the Characteristics of Professional Excellence. Collectively, these documents are called Purpose and Outcome Statements. What do they mean, however, for the life of each division and department?
A modest investment in landscaping can make a significant difference in a school’s appearance. Attractive, well-kept grounds build pride in your school—among your staff, students and their families, and in the community. Consider these guidelines to make the most of your grounds.