DEIJB Practices in Marketing Communications

Each private-independent school has a unique voice within its community and in the larger market of schools in its particular region. Each school should represent, promote, and project its mission, values, program, and achievements to build brand awareness and sustain its legacy. Part of the core messaging a Marketing Communications Department must incorporate in its language is how the school enacts its diversity, equity, inclusion, justice, and belonging (DEIJB) policies and programmatic initiatives.

Constructs That Improve Student Well-Being: Connectedness, Joy, and Mastery

More than a quarter of middle and upper school students report being dissatisfied with life. Dissatisfaction is correlated with many outcomes, such as student well-being, interpersonal relationships, physical health, and academic performance. How can your school raise student life satisfaction, and thereby improve overall student well-being?

What Does—or Should—Contemporary Independent School Leadership Look Like?

School leadership has never been more daunting than it is today. From political divisions to teacher shortages to concerns about student well-being, School Heads face difficulties that were unimaginable just a decade ago.

Scott Wilson was a successful School Head at three schools over the course of 24 years and is now ISM Executive Leadership Department Head. Join Scott as he offers a fresh perspective, backed by ISM research, to approach these challenges proactively and positively.

Making Your Meetings Matter—How to Take Your Team to the Next Level

As an independent school leader, you facilitate and direct multiple meetings per week. Without intentional planning, however, those gathering times can easily become mundane, failing to reach their full potential.

Discover strategies for cultivating purposeful, productive meetings with achievable objectives. Explore how intentional meetings will enhance your team’s effectiveness and productivity.

Purpose and Outcome Statements: Articulating Your School’s Core Values

When developing your school’s central message framework, it is essential that you clearly identify and promote the qualities and programs that differentiate your school in your marketplace. ISM has long advocated schools use three Purpose and Outcome statements to define themselves: the mission statement to answer the “why?” question, the Portrait of the Graduate to answer the “what?” question, and Characteristics of Professional Excellence to answer the “how?” question.

Six Questions to Cultivate Strategic Thinking Within Independent School Boards

In the complex landscape of independent schools, strategic thinking often stands as a beacon of success and an indicator of sustainability. The journey toward effective strategic governance, however, is riddled with challenges unique to each school Board.

Join this webinar to discuss six questions to ask that will help you overcome obstacles that inhibit strategic thinking within independent school Boards.

The Newest ISM Recommendations for Head Support and Evaluation

School Heads require sound, comprehensive support to ensure they can fulfill their responsibilities.

ISM has long recommended that the Board create a Head Support and Evaluation Committee (HSEC) to do just that—provide strategic support so the Head can focus on tactical school issues.

Unfortunately, many schools get the Head Support and Evaluation Committee wrong—from the individuals involved to the plan they follow to who sits as the Committee Chair.