Any place that parents gather is a place where gossip and information spreads like wildfire—like your school’s parking lot during drop-off and pick-up periods. While waiting for their children, parents like to talk about what’s going on in their lives, which often includes their perspectives on school life. Such conversations should be expected, monitored, and maintained as a microcosm of your school’s broader marketing effort.
As School Head, you’re in a unique position to discover which way the wind blows early—and to communicate in ways to change the direction of the conversation.
The Business Manager as a Change Agent
ISM has written at length on the virtues of strategic planning and strategic financial planning. While the strategic plan can be aspirational and embody the vision of the school, the strategic financial plan (SFP) is the voice of reason enforcing discipline and patience on the School Head and the Board of Trustees. When implementing the SFP, the Business Manager is stereotypically cast as the grounded person who will not allow the school to be at risk, being both financial manager and risk manager.
However, the Business Manager (in partnership with the School Head) also has a real opportunity to be a proactive change agent. The strategic financial plan, while conservative and ensuring the school is not in jeopardy, is also a proactive change instrument that provides an opportunity to innovate and enrich. ISM’s Stability Markers, scored over its 18 metrics, places the school in one of four categories. Using these categories, the Business Manager, with the support of the School Head, can influence strategic planning, using the SFP, to make significant change.
The Strategic Academic Plan
The words “strategic” and “academic” are not comfortable partners. Academics is, by definition, an operations responsibility and rightly the province of the School Head. Strategic implies the Board is involved and has a hand in direction and planning. Still, since 2014, schools have been thinking divergently about academics and asked ISM to assist with and partner in developing strategic academic plans, and the demand for this is growing.
Placing the words “strategic” and “academic” in juxtaposition could suggest that ISM’s long-held position about separating strategic and operations is compromised. In the 20th century, that would indeed have been true. Then, academics was a fairly straightforward pursuit that required schools to choose between textbooks printed in Ontario, Texas, and California and ensure that teachers were competent to use them in the classroom. The word itself had a limited reach, being typically applied to the disciplines of math, English, social studies, and science, with foreign language included as a suspicious addition. The arts were clearly not academic, and athletics were not connected to academic pursuits although there was obeisance paid to the scholar-athlete (the two words appearing in opposition to each other). In this world, teachers were polite to one another, but rarely worked together outside their silos—whether by grade or discipline. Budgets were based on last year’s expenditures. Curriculum review was incremental. Students were usually the object, not the subject, of the sentence. Rocking the boat was considered both unnecessary and opposed to tradition.
Eight Ways to Celebrate International Education Week 2015
What is your school doing the week of November 16-20? Hopefully, you’re all preparing to participate in International Education Week (IEW). 2015 marks the fifteenth anniversary for this joint initiative begun in 2000 as a collaboration between the U.S. Department of State and the U.S. Department of Education. Join schools around the world, and have your students and faculty try out these easy ways to celebrate cultural and educational exchange!
Advice to New School Heads
Welcome, new School Heads! It’s a new school year, with new challenges to face and new ideas to implement. We know that, whether you’re new to the role or new to the school, transition can be overwhelming. Knowing this, we’ve compiled a list of three essential pointers to get you started.
Conversations With New Families: Retention Starts With You
Retention efforts for your school’s families start on Day One, and as School Head, you have a unique opportunity to reinforce your school’s appreciation of their contribution to the broader community. September, then, is the time to reach out to your new families as the “figurehead” of the school and make them feel personally welcome in their new educational community.
The Committee on Trustees and the Leadership Funnel
Strategic Boards are critical to the success of today’s private-independent schools in a highly competitive educational environment and a time of constant adaptation. They have demonstrated their capacity to lift School Heads and their schools to great heights. They have also demonstrated that they can be highly destructive, undermining the School Head, interfering in the operations of the school, and significantly diminishing a school’s viability. As Board President or School Head, you have a vested interest in ensuring that the health of the Board is optimal from year to year.
D.A.R.E.? Get REAL!
Keepin’ it REAL Program Teaches Students to Refuse, Explain, Avoid, and Leave
For more than a decade, the Drug Abuse Resistance Education program—D.A.R.E.—was the go-to curriculum for educators looking to work toward drug abuse prevention in schools. While the success of D.A.R.E. has not been fully determined, another program has risen to take its place—and it’s a REAL step in the right direction.
Three Podcasts for School Heads
What’s playing over your headphones lately? Music, or a favorite morning talk show? You could use your spare time as a way to find out what’s going on with your peers and learn new techniques through podcasts! Podcasts are pre-recorded radio shows you can download to your phone, music player, or computer. This month, we’ve found three we think School Heads will appreciate.
The Professorship of Play
In a time when public schools are cutting recess and other "down time" periods in favor of increased academic instruction, one school has decided to prioritize the role of play. In fact, with the generous help of Lego, it's going so far as to establish a "Professorship of Play" to study how and why playing helps children grow and learn.