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The holidays are busy, packed with festive meals, family commitments, and fun outings. This extra hustle and bustle can make it challenging to maintain healthy habits—but that doesn't mean it's impossible. And if you're already feeling the stress of the holiday season, you're not alone. Sleepopol...Read More
ISM's marketing team faces many of the same challenges that your marketing and communications team face. But they also have experience in meeting challenges with innovative solutions. Here’s what they had to say.Read More
In December, some private schools consider taking a break from their social media posting strategy. Even though your students aren't in session during the holidays, your school’s social media marketing for private schools should stay active. To find out more, we talked to two leaders in private school education who have thought much about this topic—Penny Abrahams, ISM Senior Consultant, and Clint Losch, Outsourced School Solutions Digital Head of Marketing, to find out what they recommend.Read More
It’s no secret that a successful Development program relies on relationships. Building those relationships has remained an essential—and delightful—component of the Development Officer's role for decades.Read More
September was busy with lots of “first days” as schools started back for the year. Here at ISM we were busy introducing our newest members to all of the resources they’ll want to take advantage of in the coming year. Join us in welcoming our newest ISM members.Read More
For every school, the right preparation ensures a campaign's success. A campaign plan lays out the design and proposed steps for implementation: identify your prospects; engage your constituents; and solicit, recognize, and steward your donors. Your plan illustrates what the campaign will look like from establishing goals to achieving results.Read More
Creating content to inspire donations is a challenging feat for private school fundraisers. Donors want to know their contributions make a difference—they need to see a tangible impact on the school where their children invest their time. Conveying inspirational content with written messaging isn’t ...Read More
Social media is an integral part of modern life, especially for adolescents who use technology for everything from education to socializing. It provides 24/7 connectivity; at its best, it promotes creativity and community, and makes it easier for people to communicate and share information.Read More
When used effectively, publicly available data can give your school valuable insight to help develop private school marketing and enrollment strategies and optimize fundraising efforts. Government sources, census reports, and other community data can include beneficial demographic information, in...Read More
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a tool to evaluate your school, assess your current situation, and develop strategies for improvement. SWOT analyses are popular in the business world and are common in private school marketing. Why might your school want to conduct a SW...Read More