Administrative Cost-Effectiveness and Your Market Platform

Ideas & Perspectives
Ideas & Perspectives

Volume 33

No. 15//

November 28, 2008

ISM uses a tripartite classification for examining a private-independent school’s marketing platform: price-value: We offer a transformational (nearly always religious) experience for your child at a cost you can afford; product: We offer the best academic "product" (graduate) in our market area; or process: We offer "more" for your child (more electives; more levels of electives; more teams; more levels of teams; more individual attention, and/or a unique pedagogy) than others in our market.

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