One of the most important tools your school needs when conducting a major fund-raising campaign is a gift chart. This illustrates to your donors and prospects how many gifts you must receive—and in what amounts—to reach your campaign goal. Gift charts are not created by the following math: to raise $500,000, we will ask 100 people for $5,000. Instead, what is required is a gift chart built like a pyramid—the campaign needs one top gift, several leadership gifts, and many smaller gifts.
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