First Stage of the Donor Cycle: Identify

First Stage of the Donor Cycle: Identify
First Stage of the Donor Cycle: Identify

Volume 43

No. 11//

September 4, 2018

Fundraising would be easy if you only had to “follow the money”—acquire an online list of wealthy area residents and assign volunteers to call them. However, the heart of successful fundraising lies in building relationships. Your responsibility is not to “sell” prospects on contributing to a specific school program or project. Understand your donors’ values and interests, and then show them how their commitments connect with your school and its mission.

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