How to Jump Start a Stalled Fundraising Campaign

Ideas & Perspectives
Ideas & Perspectives

Volume 42

No. 13//

October 16, 2017

Many schools run capital campaigns and annual fund campaigns simultaneously. Capital campaigns are usually implemented over several years and are designed to increase capital assets such as new or improved facilities and/or growing endowment. Annual fund campaigns are repeated yearly and are most often created for enhancements for the current year. Balancing these two efforts requires clear goals, appropriate volunteer training, targeted donor solicitation, and a strategic sense of timing. A capital campaign, because of the size of the goal and the drive’s length, is more likely to falter than an annual campaign that in many schools has become habitual. Being prepared with “jump-starting” strategies can mean the difference between success and failure.
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