Marketing Communications and the Parent

Ideas & Perspectives
Ideas & Perspectives

Volume Number
Volume 40 (2015)
Issue Number
9
As Marketing Director,1 you must work closely with the School Head—the Head’s direction concerning marketing communications is essential in understanding how to leverage the school’s competitive position. In this article, we consider the relationship of marketing communications to the parent. In a subsequent article, we will consider the parallel relationship to the student.
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