Strategic Financial Aid and Diversity

Ideas & Perspectives
Ideas & Perspectives

Volume 41

No. 5//

April 18, 2016

In previous I&P articles, we have taken a close look at arguments for classifying financial aid awards as “rainy day” and “filling empty seats” for strategic reasons. This article looks in depth at “diversity and/or marketing goal” awards, the third strategic reason for giving financial aid. Some may wonder why diversity is paired with a marketing goal. It is simply because students that fit these profiles are not applying—or at least not sufficiently—without financial assistance at a school.

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