As Admission Director, you are an expert at building relationships and cultivating enthusiasm about the educational opportunities your school offers for each child and family. While some admission professionals use the initial prospective family conversation to promote enthusiasm for the school’s philanthropic endeavors—some do not. Some actively resist any notion of addressing the school’s philanthropic pursuits during the admission cultivation experience, fearing the prospective family will lose interest in pursuing enrollment. In fact, the opposite is true. Families appreciate being fully informed about the mission trajectory of the school—and actively seek an accurate expression of costs, expectations, and community responsibilities.