The competition for philanthropic gifts, and a donor’s reason for giving, require a more complex and multifaceted balance. Advancement professionals need deeper insights into what motivates donors and prospects to give. Develop effective strategies to engage and bring them closer to your institution. Donors are vital for securing your school’s stability and success, and your relationships with them must be conducted with care and understanding. The Donor Cycle is a strategic approach to moving the donor into a closer relationship to the school. It is a sequence of processes and practices involved in establishing and renewing the connection of donors and their values with the school and its mission.