ISM’s Purpose and Outcome Statements concept was developed in a series of I&P articles suggesting that mission statements alone will always fall short of their hoped-for goal of defining your school’s institutional purposes in ways that are simultaneously visionary and practical.1 Mission statements—abstract documents by nature—must be supplemented by two other documents: first, the Portrait of the Graduate, and second, Characteristics of Professional Excellence for faculty. Done well, these pithy documents supply inspiration, universality, particularity, and concreteness.
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